Home Based Business

6 Major Benefits of Using Email Marketing in Your Business

Email marketing is a convenient and fast way of marketing your online business to a large number of people at the same time. All you need to get started are email addresses for your target market and a cleverly written sales letter that will attract people to your website and encourage them to buy your product. Email marketing benefits are many fold which is most online businesses rely on it heavily for their promotions.

1. Email marketing increase your sales

Email marketing increase your sales through repetitively reminding your potential customer about your product and why they should buy it. Most people will not buy a product the first time they see it online and it helps to send them emails every now and then to remind them about its availability. It is therefore important to get your potential customers’ email address when they visit your website for the first time so you can issue these reminders about the product.

2. Email marketing increases conversion rates

Email marketing is one of the most, if not the most, effective forms of marketing. Email marketing still enjoys a higher ROI (return on investment) than any other online marketing method. The conversion rate for email marketing is shown to be 4% to 7% over time. That’s because a prospect needs to see your message 7 to 8 times before they trust you enough to buy something. Email is the perfect way to do that.Find time to also read Tips for a Successful and Profitable Home Business

3. Email marketing creates repeat customers

The best way to increase sales is to keep your customers happy so that they become repeat customers. It costs 6 to 7 times more to get a new customer than keep an existing one. When somebody has purchased a product from you and you have their email, you can now email them special deals and more value. Email marketing tells your customers about other offerings that they may be interested in. We all love to feel special and everyone loves a bargain.

4. Email keeps you super close to your customers

How often do you check your email? Once a day, twice a day, every hour or more? Email marketing gives you the ability to send messages to your customers any time of the day.

There is no set formula on how often you should send an email to your subscribers. You need to find a pattern and frequency that works best for your business. Your emails should always provide value to your subscribers. If you constantly keep trying to sell to them, they will start to regard you as an interruption and start to unsubscribe from your list.

5. Email marketing helps keep your customers

Email marketing is extremely useful in keeping in touch with customers and can help with getting previous customers to come back. Getting previous customers back to your online store should be simpler than getting new customers. This is because they have, hopefully, already had a good experience of buying something from you and are therefore more likely to make another purchase.

6. Email list of prospects helps a business to grow

To grow your business you need to build a list of emails of both customers and prospects. The best way to do get the email of a prospective customer is to offer something of value for free in exchange for their email address. If a prospect provides you with their email address it shows that they are interested in your business and want to hear more from you.

Other email promotion benefits include the fact that you can use email messages to inform your customers about other products you sell that they might be interested in. For instance, if you have an online store that sells toys and children’s clothes, you could send information about the toys to a customer that has up till now only bought the toys. This way you can stay in touch with your customer and provide them important information.

You can also use email to get feedback from your clients and website visitors. You can then figure out who visits your website, what kind of products they want, what amount they want to pay for them and why they did or did not buy from you.

Email marketing benefits are endless, but hopefully the few mentioned here will encourage you to try it out. It is a low-cost way to increase sales and profits.

Email is common way to communicate and contact customers and is accepted by most people. Most consumers see it as standard practice to give their email address to a business entity when they make a purchase online. But once a business has an email address of a customer or prospect, how can email marketing benefit the business?

An email campaign is an effective way to market your products, services and information to your audience. But, if you get it wrong, you can confuse your readers to the point that they don’t take any action. Knowing what to put in your email is as important as creating one.

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