Email Marketing

14 Tips For Creating Your First Successful Email Marketing Campaign

Email marketing is a marketing strategy that many business owners gravitate towards on account that the practice is straightforward, inexpensive and extremely effective if successful. If you are looking to refine your overall marketing strategy, perhaps it is time to create an Email Marketing Campaign. And here are 8 Reason Why Email Marketing Is Still The Best

It would be easy to write hundreds of pages about making the most of email marketing campaigns. However, very few of us have time to read that much. For that reason this article will summarize some of the key points, pitfalls and opportunities you should be aware of when creating your email marketing campaigns.

Please understand that email marketing campaigns aren’t sales pitches but they can produce sales.

Many marketers fall into the trap of either selling too hard in their email marketing campaigns or not selling enough. There is no magic combination of words and images. Nor is there a specific balance of sales and marketing that result in the perfect email marketing campaign. Here’s how you can begin creating and launching your very first successful campaign:

1. Set Objective

Begin by determining the objective of your email marketing campaign- What purpose will the sent email convey? Most campaigns contain emails that educate their user base, announce events, or promote products and services. Decide on a call to action you want the email readers to perform and what counts as measurable success metrics for your campaign. It is also imperative to know your email contact lists and which lists of people you want the email to be sent to.

2. Service Providers

When it comes to creating an email marketing campaign, you will often be required to send bulk emails and track them. Email platforms are ill equipped for that, so it is highly recommended that you consider choosing and using email marketing service providers like Mail Chimp. Mail Chimp allows you to create and manage email databases, as well as furnishes you with campaign management services and free to use customizable email templates, thereby simplifying your process even further. Make sure to import the email addresses of your existing and potential customers and set up email lists within Mail Chimp.

3. Campaign Creation & Tracking

Using Mail Chimp, create and name your email marketing campaign with something concise that you can identify with no risk of confusing it with other subsequent email marketing campaigns. One good recommendation would be to name your campaign with the purpose, followed by the date. After which, set up tracking measures. You will subsequently be able to view them through the Reports Overview page.

4. Email Creation

After the campaign is created and named, you will then be required to create the email that is to be sent to existing or potential customers. Email marketing platforms like Mail Chimp usually assists by providing customizable templates that users can make modifications to. Include the logo, address and contact details of your corporation with links to social sites and your business website.Also read 6 Profitable Real Estate Email Marketing Strategies

Come up with strong subject lines to further compel readers into opening your emails, include attractive headlines, and advantage/feature driven content. The content of your email should be engaging but short, with a heavy focus on either features or benefits that are advantageous to email readers. In addition, the email should also contain a good text to image ratio, balancing out the whole visual aspect.

5. Schedule

Upon completion, your campaign is now ready to send and test out. Schedule your emails and test out the performance of your emails based on the open and click rates. Experiment with different timings and days to see if the effectiveness increases. This will allow you to essentially find out the optimal timing for your emails to be received- the same timing can be used for other email marketing campaigns subsequently. Determine a specific length of time for your email marketing campaign before you take a look at the performance results.

6. Assess

Mail Chimp allows users to track both open rates as well as click rates. Take a look at how often your emails are opened, identify which links are clicked on the most and analyses other relevant data that can be of use to your next marketing strategy. This enables you to make changes for re-targeting and further improve results.

If you have managed to complete all the above mentioned steps, you would have successfully created your very first email marketing campaign!

7. Never mislead your subscribers

If you promote an email as a newsletter, ensure that’s exactly what you’re sending. The modern consumer can see when they’re being sold to. Over step the mark and you’ll alienate your subscribers forever. When someone signs-up to your newsletter they build an expectation. Manage this expectation by explaining exactly what they will receive from you and how often.

8. Campaign should be more editorial than advertorial

That means you should be marketing more than selling, but this doesn’t mean you cannot sell on an email marketing campaign. Just ensure you keep a good balance between your sales and marketing messages.

9. Campaign should seek to build your brand values

Communicate what makes you special and re-enforce these points with examples and evidence of expertise. Recipients want to know what your unique selling points are, otherwise why should they buy from you?

10. Focus on the benefits of buying from you

You don’t need to explicitly state these benefits. Simply work them into your email marketing campaigns. A great way to work a sales pitch into a newsletter is through customer testimonials and case studies. These are a great way to provide interesting content and feature benefits.

11. Remember to ask the recipient to take action

If you don’t ask you won’t get. It’s important to tell the recipient what you want them to do. For example if you want them to sign up for something. Ensure the link to the sign up page clearly explains where the recipient is going to land and what they should do when they get there.

12. Train recipients

Train them to focus on the key areas of your communication. Try to create hot spots in your email marketing campaign design. Train the recipient to look at these areas on each communication and then utilize this behavior when you want to sell to them. Featuring an offer in these hot spots can dramatically increase click-through rates and exposure.

13. Plan, test and review your email campaigns

Plan your campaigns. This plan could be as simple as outlining when you will send your email marketing campaigns and who you will send it to. The aim is to ensure two things:

• That you produce and send the email campaign regularly. Newsletters build business over time. They produce long term results if they’re sent on a regular basis.

• To outline who will receive the newsletter email campaigns and help you plan content and resources accordingly.

14. Test your campaigns

The aim is to find out what content is most popular with your readers, when the best time to send your newsletter campaigns is and how you can improve and return more on your investment. Now, read also 6 Major Benefits of Using Email Marketing in Your Business

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